So our hope is that you have some actionable takeaways, and maybe a new appreciation or a new mindset when it comes to reviews. We’ll be sharing some tactics, some tools, and all sorts of other cool stuff. So, yeah, we’ll be running through some background. It all has to be sustainable and reviews can help be one of the, I would say core levers that can help drive growth in that regard.
You need to have customer lifetime value that is positive, and your customer acquisition cost and how much you’re spending to get customers and to grow. And so at the core of it, you need to have a good relationship with your customers. SEO campaigns can be very, very resource intensive. We strongly, strongly believe that reviews, they can be almost the backbone of your local digital marketing efforts, because we live in a time where the cost of paid advertising is expensive. So what we hope to impart upon you today is just a basic concept or a basic understanding of what reviews can do for local SEO, for your business, and how you can leverage them to learn things about your customers, to learn things about how you should change the way you’re serving them, change what you’re talking about on your website, and everything in between. And Matt, if you want to handle what we’ll learn today. So today we’ll be doing a presentation and webinar on Reviews, the Secret Sauce of Local SEO. Thank you, Sheffield, for the great introduction. With that, I will hand it over to Matthew and Tripp. We’ll also be sharing the deck and the resources that Tripp and Matt will be talking about and we’ll be sharing those as well. We are recording this so you will have a recording of it. If you have any questions, you can drop them in chat or there’s a Q&A down there at the bottom and the guys will answer it towards the end of our time together. We’re going to hold questions till the end. We are over the last year or so have been putting on webinars where we have been allowing our consultant to share some of their expertise, and today, super excited to have Tripp and Matthew with us, going to be talking a little local SEO.Ī couple little housekeeping items before we get started. I’m one of the team members here at Hive Digital. I want to thank you all for joining us today. We are going to go ahead and get started here.
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